Working notes on using AI for real brand and marketing work. What holds up, what does not, and why. One marketer working it out in the open.
The honest story of what I did about it, building in the open.
Read → 26 July 2026You were hired for judgment and spend the day on tasks. Here is why the brand role turned into this, and how to get strategic thinking time back.
Read → 26 July 2026A brand positioning statement is not a slogan or a mood board. It is a sentence you can defend under pressure. Here is how to write one that holds.
Read → 26 July 2026Learning how to use AI for brand strategy is not about better prompts. It is about better questions. Here is what actually changes the quality of the work.
Read → 26 July 2026When a marketing team is stuck in execution, the best people get buried first. Here is the busywork tax nobody names, and how to stop paying it twice.
Read → 26 July 2026Wondering if your brand strategy is actually strategy? Most are decoration with a font. Here is the test that tells strategy from a mood board.
Read → 26 July 2026If your AI output is generic, the fix is the brief, not the tool. Here is the intern test: how to brief AI so it stops giving generic answers, step by step.
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