04Stress-test your positioning against the three strongest competitors in your category, where does it hold and where does it break?
05Build the positioning case for a premium price point by identifying the value gaps competitors cannot close.
06Design a repositioning strategy that moves the brand without abandoning the customers who trust it today.
07Map the category conventions your brand must acknowledge, challenge, or reframe to establish a distinct position.
08Identify the brand strengths that are most credible to the market and build your positioning from the inside out.
09Write the category narrative that reframes the competitive context in terms that favour your brand's position.
10Build the positioning test: three real decisions the brand faces, evaluated against the positioning statement to verify it actually guides choices.