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Marketer · Playbook

The Marketer Playbook

Some work you shouldn't rebuild from scratch every time. The Playbook is the finished set of structures, frameworks and templates — the shapes your best work already takes — so you start at 80% done and just make it yours.

BUILD. SHIP. GROW.
Mind the BrandMarketer
Playbook
$19one-time · instant access
For marketing executives, assistants and interns
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or get all four paid packs in The Complete Marketer Collection · $39 →

What's inside

What it does for you.

01
The blog structures (5 shapes)
Five proven post structures for the pieces you write most: pick the shape, fill it in, publish.
02
The email frameworks
Ready-made frameworks for the emails that carry the work: announce, nurture, launch, follow-up.
03
The one-pager template
The one-page format that gets a decision, not a let-me-think-about-it.
04
The deck outline template
A slide skeleton that turns a jumble of points into a story a room will follow.
05
The report template
The report shape that makes your numbers land and your recommendation obvious.
06
The headline & subject-line bank
A working bank of angles, so nothing ships with a flat first line.
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