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Marketer · Playbook

The Marketer Playbook

Some work you shouldn't rebuild from scratch every time. The Playbook is the finished set of structures, frameworks and templates, the shapes your best work already takes, so you start at 80% done and just make it yours.

BUILD. SHIP. GROW.
Mind the BrandMarketer
Playbook
$19one-time · instant access
For marketing executives, assistants and interns
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or get all four paid packs in The Complete Marketer Collection · $39 →

What's inside

What it does for you.

01
The blog structures (5 shapes)
Five proven post structures for the pieces you write most: pick the shape, fill it in, publish.
02
The email frameworks
Ready-made frameworks for the emails that carry the work: announce, nurture, launch, follow-up.
03
The one-pager template
The one-page format that gets a decision, not a let-me-think-about-it.
04
The deck outline template
A slide skeleton that turns a jumble of points into a story a room will follow.
05
The report template
The report shape that makes your numbers land and your recommendation obvious.
06
The headline & subject-line bank
A working bank of angles, so nothing ships with a flat first line.
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